A Most Anticipated Release
Posted by goodmind on November 19th, 2007
Upon completing a recent project investigating the future of the press release, we concluded that it’s often better to show than to tell when releasing non-commercial information. Enter the Multimedia News Release; available through MultiVu.
After viewing this video explaining MultiVu’s Multi Media Press Release, we were struck by the skillful demonstration of taking one’s own advice.
[youtube=http://www.youtube.com/watch?v=CEfs8NDC6V4]
Critically, the ”MNR on the MNR” demonstrates that you don’t need to be a Coppola in order to produce an entertaining, authentic and effective message. We project that the mutual benefits bestowed by this format for both producer and viewer signal happy tidings for the industry. Hopefully Hollywood will follow suit before we end up with Spiderman 4.
(Full disclosure: PR Newswire is a client)
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