We began our company more than five years ago when we saw an opportunity in the marketplace. It was apparent to us that many research companies were making a critical mistake; they were so busy selling their research service of choice, they completely missed the mark on helping clients understand their customers to make better business decisions. To paraphrase Malthus, “If you think you’re a hammer, you see every problem as a nail.”

Goodmind is different. Our business is based on a few simple ideas:

Market research is a means to an end. You do it to sell more product, expand your customer base, reduce attrition, test price points, get feedback on new packaging designs, learn customer hot buttons. Research for Research’s sake is data smog.

Solutions First.
No matter how large or small a project, we provide our clients with a broad array of tools—online and off-line, qualitative and quantitative, simple and complex—to help arrive at better solutions. We are facile and comfortable with virtually all research methodologies.

We seek better, cheaper, faster ways of doing market research. We are constantly challenging ourselves to create new research options for you. We make it easy to tackle lots of business issues and use the solutions to keep growing and profiting.

In short, We Sell Better Decisions™. It’s our tagline, our mission, and our promise to you. It’s not because we’re smarter, it’s because we have developed thoughtful processes and been clear in our objective – deliver customer insights that make a difference.