Web 2.0 has arguably made Renaissance men of us all, meaning your prototypical internet user can dabble in a variety of disciplines (writing a blog, producing short films, or microfinancing entrepreneurs), and belong to numerous social networks and that span several distinct niches. Perhaps most importantly, these same tools which enable such Jeffersonian range also enable us to “share” (shamelessly brag about) what we’re up to, in real time no less.
By the same token, time saving technologies/solutions for completing repetitive tasks faster, and more efficiently, generate expectations to match; the classic Catch-22 of most technological innovations. Less time means more volume, and this in turn has created a conundrum where not only the sheer amount, but also the vast distribution of our online activities and acquaintances is so far-reaching that it’s actually more time consuming (not to mention repetitive) to issue constant updates via Twitter, Facebook, Tumblr, etc.
This, no doubt, is why Six Apart has released Blog It, the first “cross-platform blogging application for Facebook,” which basically means it “helps you tell everyone you know across the web about what you’re creating, not just your Facebook friends”. We like it because it solves the immediate problem at hand, eliminating the repetitiveness of self-promotion, but are somewhat cautious when it comes to seeing what new devilry the personal PR management system will ultimately introduce into the equation.
Do we really need to see a rise in volume of unabashed online self-promotion? Rhetorical questions are not meant to be answered…

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