Bloggers Move Up the Fast Food Chain
Posted by goodmind on June 18th, 2008
Stranger things have probably happened, but McDonald’s, of all corporate entities, has actually elevated the status of the blogger in the professional hierarchy. (In stark contrast to the AP’s best efforts to prevent bloggers from re-publishing excerpts from their articles).
While internal employee social network sites to promote “ownership” are nothing new, Station M made good on the promise, and held a contest where first prize was the prestigious position of official Station M blogger. The eventual winner, Rick, has been taken off fryer-duty to focus exclusively on his new role. And of course, his promotion is a great promotional angle for the world’s largest fast food chain.
He hasn’t posted anything yet, but when he does, we hope he doesn’t try to incorporate any AP sourced insight. Maybe it’s OK to blur the line between producer and consumer when you’re working the deep-fryer, but it’s apparently legitimate cause for legal action, when intellectual property is at stake.
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