Even thought YouTube is in the midst of a Viacom snafu of sorts, there’s no reason to stop creating new applications for the platform. Brand Appeal points to this Choose Your Path game, which basically borrows the concept from the infamous adventure books of yester-year.
Yes, it is literally, a video game, with literary origins no less. But more importantly, as Brand Appeal points out, it empowers the viewer in ways that actually matter to the viewer. What a twist.
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