Case Studies

We have a clear focus in our work, but it’s not industry exclusive. Every project is different, but our approach is always the same. Read about some of our recent projects below.

Qualitative

CheckPoint Usability: Testing for the Super Bowl

Case Study: CheckPoint Usability from Goodmind

Website Usability Research

Case Study: Website Usability Research from Goodmind

ThoughtCast vs. Traditional Focus Groups

Case Study: ThoughtCast vs. Traditional Focus Groups from Goodmind

Online ThoughtCast Discussion: Focus on Journalists

Case Study: Focus on Journalists from Goodmind

Quantitative

Segmentation

Case Study: Segmentation from Goodmind

Social Media Recruiting

Hard to Reach Demos

Case Study: Hard to Reach Demos from Goodmind

Office Managers & Binder Dividers

Case Study: Social Media Recruiting from Goodmind

An Interest in iPhones

Case Study: An Interest in iPhones from Goodmind

Custom

Building a Wiki

Case Study: Building a Wiki from Goodmind