All of our work is framed by the concept of Co-Rendering.

Co-Render
Definition:
co•ren•der• (verb, noun) [kō-ren-der]
  1. a. technique for tapping into customer wisdom
      b. getting customers to tell you what to do/where to go next
  2. the phenomenon of bottom-up product creation in general
  (see also: www.co-render.com)

Origin:

This concept was basically born of an interest in blogs and social media. While Goodmind is not the first to argue, and accrue evidence that the social web will not go away, we do have our own specific set of reasons for promoting this belief. Blogs and social media, when properly used, constitute a new and highly efficient form of decision-making.

Loosely considered as "open source journalism," blogs are also just one tiny symptom of a larger, and far more powerful reaction (of the chain variety). Podcasts, wikis, Google Earth, Facebook, LinkedIn, and Twitter, are all related developments, and they too, after all, constitute community, or openly created products.

Coming to terms with the new state of media is just one step in the recovery process, and hardly enables anyone to take advantage of this new and rapidly changing environment. How could we talk about all of these developments, and the shift they represented to our client? Without, for lack of a better term, "a better term," we simply couldn't.

So, after a bit of tinkering, we came up with "co-render," or the act of co-rendering, to describe the phenomenon of bottom up product creation in general. The purpose of this concept is to develop a better understanding of material and/or content created through technology by groups of loosely affiliated, but commonly interested people. From there, it endeavors to frame how the basic idea of "co-rendering" customer insights can help people and companies be more productive.