Coffee and Wi-Fi: The Breakfast of Champions
Posted by goodmind on October 16th, 2007
Starbucks solidified its status as a cultural icon by offering more than just caffeinated beverages and bagels, forever altering our expectations of the coffee shop experience. However, exclusive distribution of Paul McCartney albums isn’t going to cut it if Starbucks wants to remain the golden standard for laptop toting caffeine addicts.
CrunchGear recently noted that coffee shop patronage is ultimately a matter of free Wi-Wi access. What differentiates one coffee shop from the next is not the vast selection of potential beverage additives, and Starbucks clearly knows that its Breakfast Blend alone is not responsible for its dominance. The most loyal coffee customer takes wireless internet access, not milk or sugar, with their daily java fix.
We’re waiting with bated coffee breath for Starbucks to start offering free Wi-Fi access.
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