Ethnographic research is used to obtain an in-depth understanding of practices, values, traditions, and circumstances.
Traditional ethnographic research can be cost prohibitive, especially when you need to understand multiple segments. The remote approach allows you to have a large, geographically dispersed respondent pool studied over a number of days for less cost than traditional ethnography without sacrificing depth and quality.
Camcorders are given to each respondent and respondents are asked to record themselves for a set number of days or amount of time. The camcorders can be given to the participants as part of their incentive to participate.
Respondents would be provided with a list of questions that they would need to answer, as they are completing their assignment. Also, we have a dedicated FTP site for participants to easily upload their videos.
–> There was a new kids awards show on TV and producers wanted to see how kids responded to the show.
–> A phone company wanted to observe in-home installation of a new device.