Experience Economy
Posted by goodmind on January 26th, 2009
We came across this presentation and, just like the author, experienced a zen moment about two minutes in (but for somewhat different reasons).
Joseph Pine, via Ted Talks, says “experiences are becoming the predominant economic offering.” Because of this, there is more of a desire on the part of consumers, for authenticity. And it is the job of the business to provide that authenticity.
Do you understand your users’ experiences? Are you shaping your experiences to match their expectations through design?
Ted Talks: Joseph Pine – What do Consumers Really Want?
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