Facebook’s Open Graph & the Implications for Market Research Recruiting
Posted by goodmind on May 5th, 2010
There has been much buzz about Facebook’s new Open Graph in the past few weeks. The “Like” buttons keep appearing on more and more of our favorite websites. Not surprisingly, privacy issues abound.
As market researchers, and more specifically as social media recruiters, the implications of the Open Graph for recruitment has us more than a bit curious.
For the past few years we have been utilizing social media to provide our clients with fresh, highly targeted, and insightful participants for their studies online and off. The Open Graph could potentially take this several steps further into targeting a person for a study. Having the ability to track what an individual has “liked” around the internet is pretty unbelievable.
Imagine, for example, that you are a company that markets products that allow people to streamline their travel planning and eliminate airport hassles. Now imagine you could talk to people who have “liked” the following things in the past few months:
You would not only have the “travel enthusiasts” you were after, but on top of that a more micro and fine-tuned understanding of your sample. It’s like looking into binoculars, kind of seeing a fuzzy representation of what you’re looking at, then turning the dial to put everything into focus.
And then you get to talk to these people!
What do you think? Think the Open Graph will change how we look at recruiting for market research studies? Think it should or that there will always be privacy limitations? This is new to us too so we’d love to hear what other people think!
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