Frameworks
for asking better questions…
Opportunity Analysis
Opportunity Analysis identifies valuable solutions by capturing the outcomes end-users want to achieve. It’s not about what features users want. It’s what results they want to achieve by using a product, service, or brand. (learn more)
Quadrant Analysis
Quadrant Analysis is a tool for synthesizing qualitative data (feedback) to useful information and actionable insight.
It concentrates the issues impacting a process or a system into an underlying source, and identifies straightforward solutions. (learn more)
Systematic Inventive Thinking
Systematic Inventive Thinking deconstructs the end-user value in existing products and services to generate simple solutions that enhance the end-user experience.
Unlike other brainstorming and innovation techniques, the framework reconstructs the individual components, features, and contextual attributes of an offering to create valuable concepts. (learn more)
CheckPoint Experience Analysis
CheckPoint Experience Analysis is a proprietary multi-point appraisal system for testing a user interface. It’s the qualitative counterpart to web analytic reports and customer feedback survey data.
The framework helps companies quickly gain valuable insight into end-users and has a measurable return on investment. Designed to focus on results, projects often measurably raise key business metrics such as revenue per customer, conversion rate, and overall usage rate. (learn more)
