Frugal Food
Posted by goodmind on February 22nd, 2008
With all the gloom and doom discussion on Wall Street about a recession, it’s easy to overlook what could be a bright spot for consumers. While traditional ‘inflationary logic’ would dictate a rise in prices on par with the rising cost of commodities, many familiar food brands are protecting their margins by listening to consumer preferences. According to a recent article in BusinessWeek;
“General Mills in recent months reduced the number of pretzel shapes in its Chex and other snack mixes to three, from 14. The company had pretzels in the shapes of the letters “H,” “O” and “T.” But research found (not surprisingly) consumers cared more about the variety of pretzel flavors than shapes. That move, combined with other manufacturing improvements, is saving the division more than $1 million a year.” (emphasis ours)
Depending on your penchant for snack food, an economic downturn doesn’t have to leave a bad taste in your mouth.
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