Heading Back to Campus
Posted by goodmind on August 25th, 2008
Back-to-school season usual means big business and splashy marketing campaigns for office supply stored. The WSJ reports that;
Sony Pictures Television, which distributes “Seinfeld” in U.S. syndication, announced the “Seinfeld Campus Tour,” in which it’s sending a 60-foot “Seinfeld”-themed bus to U.S. colleges to drum up interest in “a new generation of viewers,”
It seems sort of cynical on Sony’s to try to manufacture nostalgia in this way, but we say it’s still a smart idea. Generations to come will associate the best years of their life with George Costanza. It’s going to make the inevitable romantic failures, unemployment, and male pattern baldness seem at least somewhat comical.
(via murketing)
Leave a Reply
You must be logged in to post a comment.
