Goodmind » How We Do It

How We Do It

At Goodmind, we have a clear focus in our work, but it’s not industry exclusive. Every project is different but our approach is always the same – to provide user friendly market research.

We believe there are two key drivers of growth for all companies;

1. Understanding the end-user perspective

2. Shaping the experience to match end-user expectations

The end-user perspective, and end-user expectations apply to us too. We’ve taken our own medicine so to speak, and tried to create a research process based on our own principles of experience and information design. Our desired outcome is to make market research user friendly for our clients.

Experience Design applied to Goodmind

We applied our Inventive Thinking Framework to devise ThoughtCast – an online focus group methodology that provides more feedback at a lower cost. We used Opportunity Analysis to uncover a more satisfactory solution to usability testing facilities with our Ultra-mobile Lab.

Information Design applied to Goodmind

We also realized that our true strength as a research company is our analysis and reporting. We see the report of key finding as a blueprint for action, and we design our reports to be as informative and useful as possible.

All of our reports identify and separate critical findings (insight) from secondary findings (data), and examine findings as they relate to the business as a whole, rather than as unrelated facts.

select a FRAMEWORK, TECHNOLOGY, or SERVICE on the right to see how we can help your business

Because we take a solution forward approach, we use our frameworks in conjunction with all standard methodologies and techniques, including: