Influencers are Out
Posted by goodmind on January 29th, 2008
If you can’t stand the sight of Malcom Gladwell’s hair, then take a peek at BoingBoing’s post titled “Tipping-point skeptic says that super-Influencers are overrated.” Though it’s entirely appropriate that the skeptic alluded to uses overrated popular music to demonstrate the element of sheer luck involved in the social spread of “ideas,” his elaborate experiment could have easily been prevented by observing the obvious.
The failure of a certain hairstyle to make the transformation to major trend after a certain influential book was published, may be interpreted in a number of ways. Not only is it demonstrative of good taste on the part of the reading public, but also indicates the limits of influence that “influential” members of society have on the rest of us.
We tested these limits ourselves back in the mid 90’s when smoking cigars was all the rage. Baffled by the site of attractive women putting foul tasting carcinogenic wads of burning leaves in their mouths, we began insinuating that Vogue models were having a bit of fun by hitching rides on the late night garbage trucks that run up and down the East Side. To our dismay, we never saw even one smelly aspirant surfing down Second Ave. Sometimes a cigar is just a cigar…
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