John Greenberg

John Greenberg is President and co-founder of Goodmind. He is a seasoned marketing and research executive with more than 15 years experience in consulting and marketing research. His insights into consumer behavior are derived from his extensive work with consumer packaged goods, media, telecom and technology-based businesses.

John’s projects of late have included how consumer behaviors are influenced across various media channels and how in particular the Internet is transforming the decision making processes of many consumers (he was a featured speaker at the 2006 Web Video Goes Mainstream conference headlined by Ron Insana). John previously served as Managing Director of Digital Idea, a unit of the Greenfield family of research companies, whose clients include much of the Fortune 500. Prior to Digital Idea, John Served as Vice President of Stratos Communications, a research and consulting firm specializing in multinational pharmaceutical clients where he worked with key clients that included DuPont Pharmaceuticals, Novartis, Bausch and Lomb, Wyeth Global and Warner-Lambert.

John began his career as a professional cartoonist and also worked for Ranan Lurie, the world’s most widely syndicated political cartoonist. His work has been published in magazines and newspapers throughout the United States. John graduated cum laude from the Honors Scholar program at the University of Connecticut.

David Schropfer

Dave Schropfer is Chairman of the Board at Goodmind. Dave served previously as President of EnviroDerm Pharmaceuticals’ Inc. The company developed IvyBlock, the only product approved by the FDA in the prevention of poison ivy. Dave’s career began at P&G. In addition to many years in advertising at such agencies now known as Saatchi & Saatchi, WP Ogilvy & Mather, and Interpublic, he owned several advertising and marketing companies. Clients have included Colgate, Lever Brothers, Shell, Bristol-Myers-Squibb, Johnson & Johnson, Kraft-General Foods, McKesson, Ryder Truck, Connecticut Savings Bank, Pitney Bowes Financial Services, American Management Association, Süd-Chemie (international chemical company), and Rosen Holdings (NicoBloc). Dave was educated at New York University, BS in Economics and Marketing and studied Psychological Counseling at Hunter College in NYC.

Jacqueline Amyot

Jacqueline Amyot is a Senior Account Executive and Research Analyst at Goodmind and joined us in 2005. Throughout this time, Jacqueline has worked closely on all stages of research projects from recruitment, screening, and discussion guide design to moderating, analysis, and report generation. Jacqueline has also gained a unique insight into heuristics and website usability. She is currently working closely with fellow colleagues at Goodmind to study the effects of social media on business, marketing/advertising tactics, and our participant recruitment. Before coming to Goodmind, Jacqueline worked at Verizon Wireless and U.S. PIRG (U.S. Public Interest Research Group), both in New Orleans, LA. Jacqueline is a graduate of Tulane University with a Bachelor of Arts degree in Sociology and Minor in Business Administration.

Adam Berg

Adam Berg brings almost 20 years of market research experience to Goodmind. Before joining Goodmind, Adam was the Vice President of Custom Research at Simmons Research in Florida. At Simmons, Adam was responsible for developing all aspects of research studies, including design of questionnaire and sample plans, monitoring of fieldwork, processing of data and in-depth analysis of the data via executive summaries, reports, and presentations. He also supervised the Custom Research department and provided day-to-day management for all research projects. Prior to Simmons, Adam was Senior Manager of Market Research & Analyst Relations at Citrix Systems. At Citrix, Adam managed the company's qualitative and quantitative research projects (surveys, focus groups, in-depth interviews, etc) involving customers, prospects, and channel partners. Adam also previously served as Director of Marketing & Research at Qode, Inc, Director of Research & Analysis at CBS SportsLine, Account Executive at A.C. Nielsen Marketing Research, and Market Research Analyst at Revlon, Inc. Adam graduated from the University of New Hampshire with a Bachelor of Arts in Sociology.

Emily Williams

Emily Williams is a Senior Research Associate and joined Goodmind in January 2007. Emily's current responsibilities include online study moderation, research analysis and reporting, and editing the company blog, www.corender.com. Emily took a short 8-week sabbatical last year to receive TEFL (teaching English as a foreign language) certification in Prague, Czech Republic. During her time with us she as also found time to train for, qualify, and run in this year's Boston Marathon! Emily graduated from NYU with a B.A. in English and American Literature, and a minor in Middle Eastern and Islamic Studies. During college she studied abroad in Prague and completed an internship at the East West Institute.

Darrin Lusk

Darrin Lusk is a Research Associate and joined Goodmind late last year. Darrin is currently responsible for all project coordination and scheduling. He also assists with discussion guide design and report generation. Darrin is currently being trained to be an in-room and online moderator and has already successfully moderated several usability studies in NYC. Darrin is also working closely with our recruitment team to leverage social media for finding "super respondents" for client projects. Darrin graduated from Fairfield University with a B.A. in Political Science.