
It’s amazing how often we need to be reminded of what should be obvious – collaboration works best when everyone shares. This is because it’s so hard for community and commerce to coexist happily on the web. However;
In “We Think: Mass Innovation, Not Mass Production”, British innovation and creativity guru Charles Leadbeater makes the case, based on countless well-documented examples from all over the world, that innovation in the era of the Web has become a collective, collaborative effort. “You are what you share”, he writes. Walking his talk, he shares part of the final book and the full first draft on his website. (via SwissMiss)
Maybe this logic holds true for books sales, as Leadbeater will soon find out from his with a personal experiment.
You must be logged in to post a comment.