Prepare to add the term “simplexity” to your business buzz-word lexicon, along with freakonomics, crowdsourcing, and (we hope) co-rendering.
For $25.95, Jeffrey Kluger will explain why simple things become complex, and how complex things can be made simple. While advance reviews for Simplexity are positive, we’re wondering if a 300 page hardcover book is the correct format for critiquing lengthy and incomprehensible cell phone manuals.
It’s actually kind of an interesting paradox in itself that Simplexity adheres to the standard, New York Times Bestselling book package, yet “challenges our models for modern living” and “will have you rethinking the rules of business, family, art–your world.” Apparently eschewing convention does not apply to design principles when book sales are on the line, though you can’t really fix what isn’t broken. (Heck, we bought it).



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