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Definition:
om•ni•vox (noun, verb) [ŏm-nē-voks]
1. online omnibus survey solution designed specifically for
the PR community -- Studies are conducted twice a week among
an Internet-representative U.S. sample of 1,000 18+ year-old
Americans. The sample frame is balanced to Forrester's Benchmark
Internet-User Mail Survey by age, gender, and region.
2. using quantitative data to create stories that sell --
omniVox™ surveys provide easy access
to projectable, fact-based, cross referenced data on the attitudes,
opinions, and hobbies of Americans - coincidentally, the very same
things Media are hungry for.
"OmniVox™ is a better, faster,
less expensive, and more effective way to create news through surveys,
and market research."
"Goodmind OmniVox™ surveys
have been cited by virtually every major news organization."
Origin:
We began our company more than seven years ago, and have worked closely
with many PR Agencies and communication consultancies since our inception.
We saw a need for services that would help field research specifically for
news. We also sensed an opportunity in the marketplace to offer a full
service, single concept product tailored specifically for communications clients.
We fully appreciate the role of survey data in journalism,
so we help you come up with provocative questions, then "slice & dice"
the data to make it even more interesting.
How It Works:
We partner with you up front and deliver
more after fielding, with turn-around in 4 days or less. We not
only design useful, and extendable questions that yield interesting
data, but also help you integrate the results with a product or
service you're promoting.
Set Up
OmniVox™ lets you ask up to 10 questions per
wave, with a 3-question minimum.
Choose any combination of Yes / No, Single / Multi-select,
Ranking questions, Attribute lists , or Open-ended questions.
Surveys can also contain simple skipping and piping.
Pricing
|
Questions* |
Price |
| 3 Questions |
$850 each |
| Questions 4, 5, 6 |
$750 each |
| Questions 7-10 |
$650 each |
*OmniVox has a 3 question minimum and
a 10 question maximum
Deliverables
Each survey is developed and managed by a certified
Goodmind account executive, trained to understand your needs and objectives.
You always get turnkey service-with questionnaire design, fielding,
field management, data posting, data cleaning, and analysis.
Reporting
In addition to the raw data, you also get a report highlighting
interesting and newsworthy findings.
Our reports are always graphically rich, so they're
easy to understand -- and easy to pitch.
Some examples of our clients in the news:
Long Distance Love
Do You Know Who's On Mt. Rushmore?
Pie-tastic
Advantage
Our reporting gives your more information through more demographic
angles, with research and analysis designed for journalists to pick up.
Reputable and Reliable
Goodmind omniVox™ surveys have been
cited by virtually every major news organization, including:
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