We use the Opportunity Analysis Framework to design questions that will get at underlying motivations and uncover the value in using a product, service, or brand. We also seek to discover common (and often unarticulated) frustrations, assumptions and barriers
to use.
Discussions are structured to eventually establish how to satisfy outcomes. We use Opportunity Analysis as a framework for translating desired outcomes into functionality, as well as establish metrics for measuring satisfaction.
Opportunity Analysis works well with our Ultra-mobile Lab and ThoughtCast technologies.
| Framework | Technology | Outcome | ||
|---|---|---|---|---|
Opportunity Analysis |
+ |
ThoughtCast |
= |
Access underlying motivations and unarticulated end-user needs |
Opportunity Analysis |
+ |
Ultra-mobile Lab |
= |
Uncover value, drivers, and barriers to use of a device or website |