Opportunity Analysis
What It DoesOpportunity Analysis identifies valuable solutions by capturing the desired outcomes of end-users. It’s not about what features users want. It’s what results they want to achieve by using a product, service, or brand. |
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How It Works
We use the Opportunity Analysis Framework to design questions that will get at underlying motivations and uncover the value in using a product, service, or brand. We also seek to discover common (and often unarticulated) frustrations, assumptions and barriers
to use.
Discussions are structured to eventually establish how to satisfy outcomes. We use Opportunity Analysis as a framework for translating desired outcomes into functionality, as well as establish metrics for measuring satisfaction.
Applications
Opportunity Analysis works well with our Ultra-mobile Lab and ThoughtCast technologies.
| Framework | Technology | Outcome | ||
|---|---|---|---|---|
Opportunity Analysis |
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ThoughtCast |
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Access underlying motivations and unarticulated end-user needs |
Opportunity Analysis |
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Ultra-mobile Lab |
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Uncover value, drivers, and barriers to use of a device or website |
