Public Relations

As the 30-second spot becomes less and less effective, clients are demanding that Public Relations and Communications take a more central role in marketing. Great news for PR firms. But there’s a catch.

When your clients assess the different events, sponsorships and other opportunities proposed, they expect to have the same tools and practices of measured media to help them choose the best avenues. In place of ratings, readership and impressions, they need scientific ways to project the results of the opportunities you present, including metrics to measure ROI.

We believe in the value of PR/Communications. In recent years, we’ve worked with a lot of different PR agencies, and we’ve come to understand the myriad demands on them. To expand our relationships with our agency friends, we’ve developed tools that can be used to add value to their client relationships, and to the programs they execute.

Get supporting facts—fast. Omnivox for news™ is an industry favorite. Why? Because it’s accurate, easy, affordable and fast. A one-price, one-stop shop. Tell us your objectives. We’ll put it in the field, get data tables back, review them and report back to you. Best of all, it’s rolled up into a per-question price. Goodmind got started with this customized PR offering based on our own clients’ requests.

Suss it out, ahead of time. ThoughtCast™ is great for researching and learning something specific, so you can add value in the same way other marketing partners always did for your clients. Qualitative testing for communications strategies, just like Nabisco® tests cookies. For instance, use our easy, seamless, three-day ThoughtCast™ to detect the likely success of a campaign — prior to presenting or even as a checkup while it’s in progress.

Resolve a media crisis — now. In a crisis? Goodmind will get you real, direct, immediate qualitative feedback in 12 hours in the midst of a crisis for guidance on what to say, when to say it and where to say it. I have a crisis — I need help now.

Prove your mettle. On top of everything else, clients now want to see how you measure up. Frustrating, and up until now, very hard to figure out.

We have a solution for you. When a Fortune 5 company wanted to measure the effectiveness of its PR efforts (i.e., Did we meet our goals? What percentage of the time were we on message? Which of our senior execs is being best represented? What’s the ratio of positive, negative and neutral stories and how does that compare to our competitors?), Goodmind got the answers and created metrics for ongoing review. The client loved it, and our PR agency contact was thrilled to have metrics that documented their successes.

At what price, salvation? Traditionally, this sort of performance measurement is highly complex and therefore, super expensive. Our methodology is much simpler and reasonably priced, yet still yields rich, accurate data. Tell me more about these measurement tools.

Build on your successes. We have created a very cool tool that helps you aggregate all the valuable insight you gain from each client. Your data is entered into a predictive model that builds a normative database. This database lets you use past results to determine where to invest for specific companies and clients in the future. It helps you further define and predict which noncommercial influencers are most effective for each client. Anyone looking for ways to work smarter and get better results has to take a look at this solution. I think I get it — tell me more.