Qualitative
There are a lot of market research companies out there. What makes us unique? Click each methodology below for more information.
| Methodology | Description | Benefits | Application |
|---|---|---|---|
| ThoughtCast Online Bulletin Boards or Focus Groups | A multi-day, moderated, qualitative interview platform conducted online. Can be executed in focus group or IDI format. | Ability to recruit a geographically dispersed audience, no group consensus, more cost effective, and faster. |
Can be used in place of most qualitative research, ideation, concept testing, product development, messaging, etc. |
| Qualitative+Quantitative Online | We can embed quantitative survey questions directly into the ThoughtCast. | Provides real-time results, with the richness of qualitative and the projection of quantitative. |
Used for ideation, concept, message and product development. |
| Psychological Interviewing | Understanding of the unconscious emotional needs, need states, conflicts, and cultural values underlying motivations which drive behavior. | Allows an understanding of the consumer that goes beyond traditional techniques. |
Determine connection to product/brand/category. Understand consumer needs, wants, barriers, defenses, differences, similarities, etc. |
| Remote Ethnography | Ethnographic research is often done through participant observation, interviews, questionnaires, etc. through the use of digital camcorders. | Benefits of traditional ethnography without the high costs. |
Companies want to observe customers using or interacting with products/services. |
| CheckPoint Usability | User-Interface and User-Experience Testing, Remote Usability, Moderated or Un-moderated | Our singular focus is not an industry, but the customer and how that customer is shaped and influenced across industries. |
Of the many applications, the most frequently used include website, mobile phones, DVD, games and gaming systems, productivity software, MMO, cable boxes, operating systems, etc. |
Goodmind Online Research Overview
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