There are a lot of market research companies out there. What makes us unique? Click each methodology below for more information.
|ThoughtCast Online Bulletin Boards or Focus Groups||A multi-day, moderated, qualitative interview platform conducted online. Can be executed in focus group or IDI format.||Ability to recruit a geographically dispersed audience, no group consensus, more cost effective, and faster.||
Can be used in place of most qualitative research, ideation, concept testing, product development, messaging, etc.
|Qualitative+Quantitative Online||We can embed quantitative survey questions directly into the ThoughtCast.||Provides real-time results, with the richness of qualitative and the projection of quantitative.||
Used for ideation, concept, message and product development.
|Psychological Interviewing||Understanding of the unconscious emotional needs, need states, conflicts, and cultural values underlying motivations which drive behavior.||Allows an understanding of the consumer that goes beyond traditional techniques.||
Determine connection to product/brand/category. Understand consumer needs, wants, barriers, defenses, differences, similarities, etc.
|Remote Ethnography||Ethnographic research is often done through participant observation, interviews, questionnaires, etc. through the use of digital camcorders.||Benefits of traditional ethnography without the high costs.||
Companies want to observe customers using or interacting with products/services.
|CheckPoint Usability||User-Interface and User-Experience Testing, Remote Usability, Moderated or Un-moderated||Our singular focus is not an industry, but the customer and how that customer is shaped and influenced across industries.||
Of the many applications, the most frequently used include website, mobile phones, DVD, games and gaming systems, productivity software, MMO, cable boxes, operating systems, etc.