Goodmind » Quantitative

Quantitative

Research is a build on knowledge

Sometimes… it’s as simple as digging in deeper to the existing data.

We can take the raw data and rerun it through other statistical approaches and shed completely new insights. Or, it can be a confirmation of what was already known, however, this knowledge can help design the best approach to ensure all goals are answered, and your return on your investment continues for years to come.

research is an art and a science

Understanding consumers is an art AND a science

We take a holistic approach to market research and tailor the entire research process to your unique circumstances.

By helping you shed light into your brand’s performance, and acting as a sounding board on strategic direction and tactical implementation, we can help you build your brand, become a stronger internal team, infiltrate new markets and positively affect your bottom line.

Expanding learning on existing consumer insights

We have been known to brush off the dust from studies long ago filed, only to breathe new life into them, and uncover insights previously unknown.

Before you go out and commission a new study, let our team of experts spend some time on existing work, and see if we can’t “add value” to what already exists in your knowledge base.

We roll up our sleeves

Your project doesn’t get passed off to junior consultants.

Our most experienced and well-informed researchers and business strategists become involved in your challenges from the start. We strive to fully understand your business challenges to find insightful solutions and guarantee results that positively impact your business.

Analytics & Methodologies

Awareness & Usage

Brand Equity

    The intangibles that distinguish one brand from another
    The consumer’s perception of the brand and its value
    It’s not what the company believes, but what consumer believes

Concept Evaluations

Conjoint Analysis/Discrete Choice

    What features should my new product have?

    How should it be priced?

    Can predict market outcomes from product modification or new products

    Assesses the impact on the competition

Customer/Employee Satisfaction

Habits & Practices

New Product Validation

Pricing

Product Testing

Segmentation

    Identify the best target(s) for your brand/product
    Deep understanding of all category targets
    Interrelations of targets needs and your brand/product
    Easily identify unmet needs and white space opportunities

Positioning

    Where is the sweet spot for my brand/product?

    Interplay of competitive brands

    Ability to integrate share data

Usability (UI and UX)

Additional Analytics

    Regression
    Simulator
    Maximum Difference Scaling (MaxDiff)
    TURF
    Gap/Opportunity Analysis
    Key Drivers

CONTACT US to discuss our quantitative expertise and your needs in more detail.