The second part of our two-pronged method of analyzing information (see first part Opportunity Analysis) is forming strategic recommendations through Systematic Inventive Thinking.

We take all of the interview data, and the results of the Opportunity Analysis and use it to formulate compelling concepts, in conjunction with client objectives. You might think you have already exhausted the possibilities for your product or service, but we're willing to bet that you will be amazed at what comes out of this exercise. We use a proven, systematic method to help you create innovative ideas that are commercially viable and desirable.

Opportunity Analysis breaks a product, service, or existing concept into its discrete components, features, and functions. It also reveals current customer satisfaction with each of these attributes, as well as a set of metrics to measure and evaluate opportunities. We use the Systematic Inventive Thinking Patterns to Subtract, Multiply, Divide, Unify, or develop an Attribute Dependency change, as per the desired outcome articulated during the research phase of a project.

When working with a set of pre-fabricated patterns, we are, ironically, much better brainstormers than when we have no limits on our thinking. When combined with an intimate understanding of what customers value, and what clients want, we have a powerful procedure for triggering creativity.

Map out a strategy tailored to your industry

It's not always easy to tell whether an idea is smart or not. If it were, 95% of new products would not fail! Sorting out the good from the bad, the seemingly viable from the truly viable, requires not only research, but also a research partner who understands your business. We've found a scientific model (Opportunity Analysis) that tests scenarios in market, so you can bring innovative solutions (Systematic Inventive Thinking) to your customers with confidence.

We take the time to ensure that you identify and understand any underlying, unmet consumer needs, get creative about fulfilling them, and know how to bring them to market in a profitable way.

We don't promise that every project framed by Systematic Inventive Thinking will necessarily yield earth shattering results. In our experience, we've found that it doesn't have to either. Systematic Inventive Thinking is an outlook, philosophy, approach, and expectation for everything we do.

We've taken our own medicine so to speak, and developed most of our unique offerings based on the Systematic Inventive Thinking patterns.

Take for example our thoughtCast™ methodology. thoughtCast™ is our Inventive solution to the traditional Focus Group format. We used the five thinking patterns to tweak the basic components, attributes, and typical context of the market research industry standard. We eventually came up with an entirely new market research tool that offers a series of unique benefits for clients, including fast, flexible, and cost effective way to deeply probe into key strategic areas and issues.