The Big Balloon Race
Posted by goodmind on June 23rd, 2008
Orange, the UK phone company, is sponsoring an Internet Balloon Race scheduled to kick off tomorrow at noon. It’s a whole new take on website navigation, with a little adventure racing thrown in. Every page of the course has two “exits” to choose from, and each site is the equivalent of one internet mile. The point is to travel as “far” as possible, and the winner will receive a trip to Ibiza.
Unfortunately, it is too late to register at this time – as a balloonist or as part of the course as it were;
…users register their “balloon” and they can race from site to site… as for where they go? Sites like this one, can register on their page and put up little balloons, so when people are racing, they go through your sites! (and who knows, some might come back later!)… SO, free advertising for the sites, which give free advertising for Orange, and fun exploring the internet for the users. (via NOTCOT)
Obviously, the whole idea is pretty genius, because everyone (Orange, racers, websites) benefits by participating. More importantly, there’s more than one way to participate; if we’d heard about the event sooner, we’d have registered a Goodmind balloon and submitted Co-render.com to the course.
Update: We’ve actually received word that it’s not too late to join the Internet Balloon Race. Register here.
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