the importance of ‘malleable social graphs’
Posted by goodmind on March 29th, 2010
Here at Goodmind, we try to keep as current as possible with the latest in upcoming trends in social media, new technology, tools, and software. We read about it, blog about it, and participate in it via Facebook, Twitter, LinkedIn, Foursquare, and here on our blog.
But the term ‘malleable social graph’, as blogged about by Robert Scoble last Thursday, really got us thinking.
First and foremost, what is a malleable social graph? Let’s quote Scoble:
Well, right now, if you are looking to go to a Napa Winery, or three, and you go to Twitter or Facebook everyone looks the same to you. But, now, check in in Napa with Foursquare and all of a sudden you only see people near you. I have more than 7,000 friends and when I tried this last week (I was visiting a startup near there) I only saw four other people. So, now I was talking with four other people who were on my social graph and who actually were located near me. Now, I bet I could text each of those four and ask them where to go and I’d get very good answers.
That is a malleable social graph. IE, it changes based on conditions you set in motion.
Make sense? Yeah, we gave ourselves the weekend to marinate on this… Although the idea is new, with a bit of imagination, the potential for people and companies (aka ‘malleable business graph’) is limitless.
Scoble goes on to discuss mini mobs (and referenced the video above) but we’ll save that dissection for another post.
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