The New AT&T’s New Corporate Logo
Posted by goodmind on August 10th, 2007
The fictional Star Wars galaxy is a complex tapestry of interwoven alliances, betrayals and congressional politics. The machinations of the Galactic Empire are really no different than those of certain telecommunications service providers. After countless mergers, acquisitions, and name changes, AT&T Wireless finally killed the Cingular brand, which SBC had previously spent approximately billions building.
We don’t take a position on the government’s predilection to monitor calls in and out of Yemen, but how fitting that after relaunching the “new” AT&T brand, to the tune of another billion or so, a guy with Photoshop can so deftly and devastatingly turn their logo into cultural shorthand for evil.
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