1. Less expensive
One ThoughtCast equals four focus groups minus 25% total cost,
2. Faster results
Transcripts available at any time during a study,report typically
in 1 week, and faster recruiting as well
3. Richer data
In a focus group you cannot get everyone’s opinion on every question;
each person is limited to about 10 to 15 minutes of talk time during a
typical 2 hour session
4. More reliable data
Anonymity of the online environment elicits honest responses from
5. Eliminates geographic constraints
Conducting focus groups in multiple locations is expensive
and labor intensive
6. Easier to recruit difficult to reach audiences
Want to talk to web start-up entrepreneurs? Free masons?
People who watch Dancing with the Stars?
Teenagers who send 1000 text messages a month?
People who live in Austin, Portland, Kansas City, and Miami?
We can talk to anyone. Easily.
7. Discussion guide can be edited on-the-fly
No passing notes to a moderator and interrupting the discussion
8. Can be set-up like a focus group or as IDIs
There are many instances where a group dynamic is not necessary
and ThoughtCast gives you either option.
Prefer the group dynamic or want to keep the influencers
(participants that dominate the discussion or influence others’ opinions)
at bay? It’s up to you.
9. Considerable opportunity for follow-up questions
and to probe participant answers
Instead of getting one or a few responses to a probe (like in a focus
group), you get 20.
10. Eliminates food costs at a facility (i.e. that “free” lunch)
Nothing beats a pizza but is it worth $75 for a pie?