CheckPoint
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Benefits
Options & Pricing
| CheckPoint Options | Location | Length | Price Per* | Details | When to Use |
|---|---|---|---|---|---|
| POV Exploration | Online | 15 min | $35 | A target customer is assigned tasks & talks out loud as he or she performs them. Participants recruited from our panel. Video download link provided. Report option available. |
Ideal for feature check or information design optimization. Often used monthly as a basic
|
| Click Analysis | Online | 10 min | $50 | Quantitative interview with open-ends. Participants recruited by site intercept or a panel. Click Analysis report included. |
For A/B testing and website redesign validation. |
| Remote Interview | Online | 45 min | $250 | Qualitative remote interview using a shared screen. Interviewer is a trained usability professional. DVD recording and full report included. |
When speed of execution is crucial, you have a limited budget, or a diverse target. |
| In-person Anywhere | Anywhere | 1 hour | $350 | Qualitative interview using our ultra-mobile lab. Interviewer is a trained usability professional. DVD recording and full report included. |
Perfect for in-situate tests. Closest to real-life conditions. Useful for interfaces beyond websites such as games & software applications. |
| In-person Facility | Facility | 1 hour | $750 | Qualitative interview that takes place in a professional research facility. Interviewer is a trained usability professional. DVD recording and full report included. |
Great for gathering developers & making changes in real time; especially prior to launch or before a large promotion. Facility can easily seat 8-12 observers. Best option for testing of instructions, assembly, or device usability. |
*Approximate; can be more or less depending upon target incidence and other factors.
Features
- Portable: We can test anywhere; the user’s home,
workplace, coffee shop, etc
- Quick Return: All CheckPoint projects have a
one-week turnaround guarantee
- Convenient: Testing is completed in one day, and we
export interviews as Quicktime files for your review
- Visual: Reports feature screenshots of the website
with superimposed key insights
- Projectable: CheckPoint projects are conducted
as IDIs over one day, and are highly projectable at N=8
- Instant Insight: Clients can observe testing and take
away key insights same day
Target
CheckPoint is perfect for:
- Anyone developing a new device or application
- Anyone looking to understand the “why” behind user
behavior
- Anyone looking to understand the “why” behind user
feedback
- Anyone trying to identify drivers and barriers to use
- Anyone investing in website analytics
Cost Comparison
See CheckPoint & the Ultra-Mobile Lab in Action – Click Here for a Short Video
Top 10 Ways to Use CheckPoint & the Ultra-mobile Lab
