Using the Ultra-mobile Lab
How Projects Benefit Your Business
1. Improve Customer Satisfaction
CheckPoint metrics test the full range of usability factors impacting
satisfaction with an application
2. Increase Volume/Transactions
Designed to focus on results, projects measurably raise key
business metrics, such as revenue per customer, conversion rate,
and overall usage rate
3. Understand Analytics & Traffic Data
Website metrics don’t tell the whole story unless you understand
your users, and the user experience
4. Conduct a Competitive Analysis
See how your site stacks in the eyes of the target audience
5. Test Designs
Make sure your design is up to spec before it goes live.
It’s called research and development for a reason…
6. Validate ROI
Make sure your interface aligns with (and advances) your
strategic business objectives
7. Usability Testing On Demand
Ultra-mobile Lab projects have the quickest turnaround of any
research methodology -Just one week to set up a project,
conduct testing, and provide full reporting
8. Usability Testing in Context
Ultra-mobile Lab projects don’t require an outside facility. All we
need is a laptop and a Wi-Fi connection, meaning users interact
with your interface in an authentic context
9. Integrate Findings Same Day
Our reporting contains easy to implement checklist of
prescriptive findings
10. Create Cost Savings
Testing the usability of your interface can reduce the need
for tech support and customer service, while increasing productivity
See CheckPoint & the Ultra-Mobile Lab in Action – Click Here for a Short Video
