CheckPoint Experience Analysis
What It Does
CheckPoint Experience Analysis is a usability test that establishes benchmarks for improving a website or electronic device.
Questions are designed to isolate the major strategic issues and common problem areas of interface
design and usability. As a result, projects often measurably raise key business metrics such as revenue per customer, conversion rate, and overall usage rate.
How It Works
CheckPoint Experience Analysis is a proprietary multi-point appraisal system for testing a user interface. It’s the qualitative counterpart to quantitative survey data.
CheckPoint in action:
We use the following metrics to give an interface a Usability Grade:
- Overall Appearance
- Simplicity of the Interface
- Structure and Navigation
- Consistency of Language
- Instructional Comprehension
- Ease of Learning the Basics
- Ease of Learning Specific Tasks
- Flexibility and Efficiency of Use
- Overall Enjoyment/Satisfaction
- Integration with the Brand/Business Strategy
Applications
CheckPoint Experience Analysis was designed to enhance the value of our Ultra-mobile Lab usability software for websites and devices. However, the process also be used with our ThoughtCast technology to conduct a competitive analysis, or satisfy industry benchmarking objectives.
Usability is an ongoing process – not a one-time project. That’s why we made it a priority to develop inexpensive and efficient technologies for testing usability.
Options & Pricing
| CheckPoint Options | Location | Length | Price Per* | Details | When to Use |
|---|---|---|---|---|---|
| POV Exploration | Online | 15 min | $35 | A target customer is assigned tasks & talks out loud as he or she performs them. Participants recruited from our panel. Video download link provided. Report option available. |
Ideal for feature check or information design optimization. Often used monthly as a basic
|
| Click Analysis | Online | 10 min | $50 | Quantitative interview with open-ends. Participants recruited by site intercept or a panel. Click Analysis report included. |
For A/B testing and website redesign validation. |
| Remote Interview | Online | 45 min | $250 | Qualitative remote interview using a shared screen. Interviewer is a trained usability professional. DVD recording and full report included. |
When speed of execution is crucial, you have a limited budget, or a diverse target. |
| In-person Anywhere | Anywhere | 1 hour | $350 | Qualitative interview using our ultra-mobile lab. Interviewer is a trained usability professional. DVD recording and full report included. |
Perfect for in-situate tests. Closest to real-life conditions. Useful for interfaces beyond websites such as games & software applications. |
| In-person Facility | Facility | 1 hour | $750 | Qualitative interview that takes place in a professional research facility. Interviewer is a trained usability professional. DVD recording and full report included. |
Great for gathering developers & making changes in real time; especially prior to launch or before a large promotion. Facility can easily seat 8-12 observers. Best option for testing of instructions, assembly, or device usability. |
*Approximate; can be more or less depending upon target incidence and other factors.
