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CheckPoint Experience Analysis

What It Does

CheckPoint Experience Analysis is a usability test that establishes benchmarks for improving a website or electronic device.

Questions are designed to isolate the major strategic issues and common problem areas of interface
design and usability. As a result, projects often measurably raise key business metrics such as revenue per customer, conversion rate, and overall usage rate.

How It Works

CheckPoint Experience Analysis is a proprietary multi-point appraisal system for testing a user interface. It’s the qualitative counterpart to quantitative survey data.

CheckPoint in action:

We use the following metrics to give an interface a Usability Grade:

Applications

CheckPoint Experience Analysis was designed to enhance the value of our Ultra-mobile Lab usability software for websites and devices.  However, the process also be used with our ThoughtCast technology to conduct a competitive analysis, or satisfy industry benchmarking objectives.

Usability is an ongoing process – not a one-time project.  That’s why we made it a priority to develop inexpensive and efficient technologies for testing usability.

Options & Pricing

CheckPoint Options Location Length Price Per* Details When to Use
POV Exploration Online 15 min $35 A target customer is assigned tasks & talks out loud as he or she performs them. Participants
recruited from our panel. Video download link provided. Report option available.

Ideal for feature check or information design optimization. Often used monthly as a basic
check by clients.

Click Analysis Online 10 min $50 Quantitative interview with open-ends. Participants recruited by site intercept or a
panel. Click Analysis report included.

For A/B testing and website redesign validation.

Remote Interview Online 45 min $250 Qualitative remote interview using a shared screen. Interviewer is a trained usability
professional. DVD recording and full report included.

When speed of execution is crucial, you have a limited budget, or a diverse target.

In-person Anywhere Anywhere 1 hour $350 Qualitative interview using our ultra-mobile lab. Interviewer is a trained usability professional. DVD recording and full report included.

Perfect for in-situate tests. Closest to real-life conditions. Useful for interfaces beyond websites such as games & software applications.

In-person Facility Facility 1 hour $750 Qualitative interview that takes place in a professional research facility. Interviewer is a trained usability professional. DVD recording and full report included.

Great for gathering developers & making changes in real time; especially prior to launch or before a large promotion. Facility can easily seat 8-12 observers. Best option for testing of instructions, assembly, or device usability.

*Approximate; can be more or less depending upon target incidence and other factors.