Website Navigation Revisited
Posted by goodmind on May 20th, 2008
Modernista! has upped the ante of what it means for a company to embrace social media, and the transparency of the web. It’s so clever, we’re almost at a loss for words to describe it. Almost.
Basically, the Boston based advertising agency took their own medicine, and designed their website around Google search…but not in the way you and I optimize our content for search. The website is literally a Google page; ranked results and all.
Not only does the Wikipedia page clearly explain what the agency is about (far better than jargon laden website copy could), the Google algorithm guarantees that up to the minute puff pieces on Modernista! are front and center. It’s news generating move that measures and monitors said buzz, pretty effectively we might add.
We can see more companies taking a similar approach to web design, if only for the simple fact that most of us Google what we want to find, even when we know the full URL. Heck, we’ve Googled “Goodmind” just to get to our own website. Not only has Modernista! tapped into a new website format using Google search conventions, but also an additional application for the conventional Google search.
Is the search engine of the future a centralized navigational system? It wont work very well if the Microsoft-Yahoo-Facebook rumors are true…
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