Your Company Logo Here
Posted by goodmind on August 29th, 2007
Designing a logo is a difficult enterprise. So difficult in fact, that most us will gladly shell out the job to a graphic designer and leave the font selection process to the professionals.
Yet this technique is not without its own agonies and frustrations, since art school graduates have an uncanny knack for churning out at least a dozen eye-catching interpretations of a single brand name. Committing to just one version is tatamount to brand loyalty in a twisted, solipsistic sense. A logo should inspire loyalty among customers, but best of British luck sticking with one design yourself.
Admittedly, there is a lot at stake when designing or selecting a logo. We’ve been through the ordeal for ourselves, and we’ve been through it on behalf of clients. While nothing can truly substitute the direct views and opinions of a logo’s target audience, FaveUp is a nice way to get a little feedback before taking the plunge.
FaveUp serves as both a design inspiration gallery, and a contest for rewarding creativity. Anyone can submit a design, and anyone can rate a design. Seeing as the site allows us to be the judge, FaveUp’s logo is a little on the lame side. However, the concept of rating designs is undoubtedly cool, and on second thought, maybe their choice of logo was actually pretty shrewd. In this particular instance the logo probably shouldn’t be the most memorable content.
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